No matter how hot it is, you’ll always look cold,’ Kim Kardashian said.

Kim Kardashian’s Skims collection recently unveiled a groundbreaking line of bras featuring a striking addition – built-in protruding nipples designed to show through clothing.

“Not your nipples, but no one needs to know,” Kardashian’s company posted on X. The product has swiftly sold out online, with women everywhere eager to experience what some are dubbing the “boob job bra.”

The bra’s description highlights its features, promising the perfect fullness, enhanced shape, and authentic augmentation. With a built-in raised nipple detail for a perky, braless appearance, it makes a bold statement. The padding offers a ‘sexy, natural-looking lift and support,’ creating a trendsetting look that has captivated fashion enthusiasts.

When Kardashian unveiled the launch of the perky product, she positioned the ‘faux nipple… shock factor’ bra as a creative response to global warming. Regardless of the external temperature, the bra ensures the illusion that you’re keeping cool.

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‘No matter how hot it is, you’ll always look cold,’ she said. ‘Unlike the icebergs, these aren’t going anywhere.’

Reviewers flooded in with love, as one shared, ‘My husband asked me if I got a boob job overnight. It pushes you up and makes you look like all the supermodels with that gorgeous look we all want.’

Another dubbed it a ‘Boob job in a bra.’